Strategy maps: converting intangible assets into tangible outcomes
Kaplan, Robert S. Norton, David P.
Strategy maps: converting intangible assets into tangible outcomes - Boston, USA : Harvard Business School Press, 2004 - 454p.
1591391342 (pbk.) :
Strategy Maps introduces a new tool that has evolved from Robert Kaplan and David Norton's ongoing research with hundreds of Balanced Scorecard adopters across the globe, and its premise is simple: if you can visually map your strategy, the people within your organisation will better understand it and therefore be better able to execute it effectively.
1591391342
Strategic management
Operations management
Customer value management
658.4012 658.4013
Strategy maps: converting intangible assets into tangible outcomes - Boston, USA : Harvard Business School Press, 2004 - 454p.
1591391342 (pbk.) :
Strategy Maps introduces a new tool that has evolved from Robert Kaplan and David Norton's ongoing research with hundreds of Balanced Scorecard adopters across the globe, and its premise is simple: if you can visually map your strategy, the people within your organisation will better understand it and therefore be better able to execute it effectively.
1591391342
Strategic management
Operations management
Customer value management
658.4012 658.4013