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Principles of marketing

Kotler, Philip Armstrong, Gary Saunders, John Wong, Veronica

Principles of marketing - 2nd ed. - Hemel Hempstead : Prentice-Hall, 1999 - 1031p.

ILM Module D3.6

ISBN: 0132622548

Subjects--Topical Terms:
Marketing
Customer care
International marketing strategies
Global marketing strategies
Marketing strategies
Marketing techniques
Retail marketing
Wholesale marketing
Market analysis
Market competition

LC Class. No.: HF5415

Dewey Class. No.: 658.8

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