Strategy process: concepts, contexts, cases

Mintzberg, Henry Lampel, Joseph Quinn, James Brian Ghoshal, Sumantra

Strategy process: concepts, contexts, cases - 4th ed. - London : Pearson Education, 2002 - 489p.

Breaking away from the traditional formulation/implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. It focuses on factors and practices that distinguish strategy in the "real world".

027365120X


Strategic management
Business strategies


Business management, office management, management science accounting, auditing


Strategic management

658.4012

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