Normal view MARC view ISBD view

Marketing management : Analysis, planning, implementation and control

Kotler, Philip

Marketing management : Analysis, planning, implementation and control - 9th ed. - Hemel Hempstead : Prentice-Hall, 1997 - 789p.

ILM Module D3.6

ISBN: 0132613638

Subjects--Topical Terms:
Marketing
Marketing management
Business
Marketing communication
Marketing costs
Marketing performance
Marketing strategies
Customer care
Customer service
Customer rights

Index Terms--Genre/Form:
Marketing

Dewey Class. No.: 658.8

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)