Publicity, newsletters and press releases: generating successful publicity whatever your budget
Baverstock, Alison
Publicity, newsletters and press releases: generating successful publicity whatever your budget - Oxford : Oxford University Press, 2002 - 96p. - One Step Ahead Series .
includes index 0198603843(pbk.) :
Shows how to sell your ideas and write effective copy, develop a publicity strategy and stick to it and work out what kind of message to present
0198603843
Marketing
Press releases
Publicity
Public relations
Media and the press
Communication skills
Business communication
English language
659 659.2 300.72
Publicity, newsletters and press releases: generating successful publicity whatever your budget - Oxford : Oxford University Press, 2002 - 96p. - One Step Ahead Series .
includes index 0198603843(pbk.) :
Shows how to sell your ideas and write effective copy, develop a publicity strategy and stick to it and work out what kind of message to present
0198603843
Marketing
Press releases
Publicity
Public relations
Media and the press
Communication skills
Business communication
English language
659 659.2 300.72