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Strategic marketing planning

McDonald, Malcolm

Strategic marketing planning - 2nd ed. - London : Kogan Page, 1996 - 255p. - Cranfield Management Series .

ILM Module D3.6

ISBN: 0749420960

Subjects--Topical Terms:
Marketing
Organisational structures
Corporate strategy

Index Terms--Genre/Form:
Marketing

LC Class. No.: HF5415

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