Marketing plans: how to prepare them, how to profit from them
McDonald, Malcolm Wilson, Hugh
Marketing plans: how to prepare them, how to profit from them - 8th ed. - Chichester: Wiley-Blackwell, 2016 - 615p. - immediately available as an e-copy by clicking on the link below
9781119217183
Marketing
Successful people
Consumer behaviour
Digital resources
Marketing strategies
658.802
Marketing plans: how to prepare them, how to profit from them - 8th ed. - Chichester: Wiley-Blackwell, 2016 - 615p. - immediately available as an e-copy by clicking on the link below
9781119217183
Marketing
Successful people
Consumer behaviour
Digital resources
Marketing strategies
658.802