Marketing plans: how to prepare them, how to profit from them

McDonald, Malcolm Wilson, Hugh

Marketing plans: how to prepare them, how to profit from them - 8th ed. - Chichester: Wiley-Blackwell, 2016 - 615p. - immediately available as an e-copy by clicking on the link below

9781119217183


Marketing
Successful people
Consumer behaviour
Digital resources
Marketing strategies

658.802

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