Marketing across cultures
Usunier, Jean-Claude Lee, Julie Anne
Marketing across cultures - 6th ed. - Harlow: Pearson, 2013 - 478p.
9780273757733
Marketing
Business environment
Cultural marketing
HF1416
Marketing across cultures - 6th ed. - Harlow: Pearson, 2013 - 478p.
9780273757733
Marketing
Business environment
Cultural marketing
HF1416