The marketing century: how marketing drives business and shapes society
Kourdi, Jeremy
The marketing century: how marketing drives business and shapes society - Chichester: John Wiley & Sons, 2011 - 272p.
9780470660157
Marketing
Market segmentation
Innovation
Sales
Customer relations
Brand marketing
Advertising
Public relations
HF5415
The marketing century: how marketing drives business and shapes society - Chichester: John Wiley & Sons, 2011 - 272p.
9780470660157
Marketing
Market segmentation
Innovation
Sales
Customer relations
Brand marketing
Advertising
Public relations
HF5415