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Essentials of marketing research

Zikmund, William G. Babin, Barry J.

Essentials of marketing research - 4th Ed. - Mason, Ohio: South-Western/CENGAGE Learning, 2010. - 436p.

ISBN: 9781439080900

Subjects--Topical Terms:
Marketing
Market research
Information systems
Knowledge management
Qualitative research
Surveys
Questionnaire design
Data analysis

LC Class. No.: HF5415.2

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